Long-Term Quality: Why Is The Ford Ranger Loved While The Chevy S10 Is Merely Liked?
By on August 18, 2017
Way back in the Clinton Era, two compact pickups battled each other to an inch of their amortized sheetmetal. The Ford Ranger, which had been the ruler of the small truck roost since 1983, and the Chevy S-10 which fought equally valiantly with rebates, market incentives, two branded clones in the form of the GMC Sonoma and Isuzu Hombre, and a rare-for-America four door configuration.
The Ranger was always the best seller, but that’s not to say the Ranger didn’t resort to many of the exact same tactics. Ford was just as busy trying to crank out the supersized and super-profitable trucks and SUV’s as the General did at the time. These compact pickups were considered a bridge to what both automakers sought for their respective brands; to attract the long-term loyalist who would forever buy the ever higher profit vehicles… preferably on a lease or finance deal.
Price competition became fierce in this segment and profits were minimal. Was it even possible to have big profits for small pickups? Not in most cases as far as the manufacturer was concerned. You could price the top of the line models right near the cost of a base Explorer or Blazer by the late 90’s. But only a salesman with the talent of Joe Isuzu could routinely push them out the door.
By the time America started to head towards the ‘ bigger is better’ buffet line, both vehicles offered very similar… well… everything.
Wheelbases were within a couple of inches from each other in regular or extended cab form. The four and six cylinder engines were also neck to neck competitors with both brands utilizing their manufacturer’s well-amortized powertrains. The S-10’s offered a good enough for the Cavalier 2.2 Liter four cylinder and the forget-about-fuel-economy Vortec 4.3 Liter V6.
Rangers offered a substantially better 4.0 Liter V6 by 2001 when it became a 207 horsepower SOHC instead of the boat anchor slow Cologne 4.0 Liter. The 3.0 Liter V6, 2.5 Liter and 2.3 Liter 4-cylinders were nothing to sneeze at either. But neither did they give much grunt on the open road. All of the engines used for the Rangers were pretty much in the midst of million plus runs that would typify Ford’s penny pinching penchant for manufacturing engines that long outlasted their market competitiveness.
As for reliability both received the equivalent of a B+ in an honors program.
They were solid performers compared to the rest of the new car market. However, the GM models featured exceptional long-term reliability with the 4.3 Liter V6 while the four-cylinder, which was almost exclusively in the i-Series, couldn’t quite handle as much grunt and reliability as the Ranger powertrains.
At the wholesale dealer auctions, I have seen plenty of Rangers, S10s and Sonomas with well over 250,000 miles on them. The Mazda B-Series which is identical to the Ranger, but featured more V6 engines, was also a stellar performer. As for the Isuzu? It’s just below average thanks to the four-banger. Between the five models there are over 13,000 trucks that have been inspected and appraised by ASE certified mechanics. So long story short, if you want the best potential for long-term reliability go with the V6 models.
Both trucks combined decade plus long model runs with cost containment redesigns. Millions were made. Millions since have been crushed. There is just one gnawing question that doesn’t seem to find an easy answer.
Why are there so many Ranger enthusiasts out there… and so few S-10 aficionados?
I have my theories. But I want to hear from the Best and Brightest first. Were there other quality issues that went beyond the engine and transmission? Are the S-10 and their ilk merely liked while the Ranger is loved? Or was it the quality of their redesigns?
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